The IKEA Museum has launched an online archive of its signature catalogue, which has been produced every year since 1951. The Swedish furniture giant has digitized its previous catalogues to coincide with the 2020 issue, which will be available to read online, as well as through department stores and selected home delivery.
Ikea Catalogue 2007 Pdf
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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951,[1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget.[2] Approximately 208 million copies of the catalogue were printed in fiscal year 2013, more than double the number of Bibles expected to be printed in the same period.[3]
The first IKEA catalogue was published in 1951 in Sweden. It had 68 pages and 285,000 copies were distributed in Southern Sweden.[4] At its peak in 2016, 200 million copies of the catalogue were distributed, in 69 different versions and 32 languages, to more than 50 countries.[5]
Containing over 300 pages and about 12,000 products, it was distributed by mail, in stores and online.[6] Each edition of the catalogue takes about 10 months to develop from concept to final product.[3] Many different versions of the catalogue were created to reflect regional differences in product ranges as well as cultural differences. For example, photographs in the China edition may depict a smaller kitchen than the US edition.[7]
Most of the catalogue was produced by IKEA Communications AB in Älmhult, Sweden, the site of the original IKEA store and where IKEA Communications operates the largest photo studio in northern Europe (8,000 square meters in size).[1] As of 2012, the studio employed 285 photographers, carpenters, interior designers and other personnel working full-time on photo shoots.[3]
In 2017, IKEA worked with five paper suppliers and 31 printers around the world to produce the catalogue each year.[7] The catalogue itself was printed on chlorine-free paper of 10-15% post-consumer waste.[8]
According to Canadian broadcaster CTV, "IKEA's publications have developed an almost cult-like following online. Readers have found all kinds of strange tidbits, including mysterious cat pictures, apparent Mickey Mouse references and weird books wedged into the many shelves that clutter the catalogues."[9]
In December 2020, IKEA announced that they would be cease publication of both the print and digital versions of the catalogue, with the 2021 edition (released in 2020) being the final edition. The company said the catalogue had become less important as IKEA embraced new ways of connecting with customers. 40 million copies of the 2021 edition were printed.[4]
The company began experimenting with computer-generated imagery in 2005 by placing a single computer-rendered image of a wooden chair in the 2006 edition of the catalogue. According to Anneli Sjögren, head of photography at IKEA, customers did not notice that the chair was computer-generated.[3] In 2010, the first entirely computer-generated room was created for the catalogue.[10] By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated.[3] As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer-generated.[10]
Augmented reality was introduced in the 2013 edition of the catalogue. "X-ray" views through furniture compartments, videos, how-to guides and other interactive content could be accessed by scanning a symbol on the catalogue with a mobile device.[11] The 2014 catalogue contains an augmented reality app that projects an item into a real-time photograph image of the user's room. The augmented reality app also provides an indication of the scale of IKEA objects in relation to the user's living environment.[12]
IKEA also publishes and sells a regular style magazine, titled IKEA Family Live in thirteen languages which supplements the catalogue. An English language edition for the United Kingdom was launched February 2007 with a subscription of over 500,000.[20]
store & organiseThe right storage solutions dont take space,they make space for you! See throughout the catalogue how IKEAwardrobes, shelves, baskets and boxes give you extra room rightwhere you want it.
Welcome to a new IKEA catalogue with more inspiration than ever!On every page youll nd lots of new ideas to help you live the lifeyou want at home. And, since your kitchen is at the heart of it,why not start there? Create a place that brings family and friendstogether more often, and enjoy every minute of it! Find everythingyou need here, then stop by your IKEA store for even more newproducts and inspiration all year. See you soon!
Were not just satised with a low price. We keep working harduntil we can get it even lower. Thats why youll nd many of yourfavourite products with a new lower price compared to last year.When we show a price in this catalogue, we guarantee that it willnot rise any higher until at least the 8th of July 2007. Betteryet, if our co-workers manage to reduce costs and make moresavings, well happily pass these savings on to you by loweringprices even more during the year.
"The Supreme Court Lowers the Bar on Unlawful Retaliation Claims in Burlington Northern & Santa Fe Railway Co. v. White," 76:10 Journal of the Kansas Bar Association 19 (November/December 2007) (609 KB PDF; requires Adobe Acrobat Reader).
"A Catalogue of Legal Authority Addressing the Federal Definition of Tax Partnership," 746 Tax Planning for Domestic & Foreign Partnerships, LLCs, Joint Ventures & Other Strategic Alliances 477 (Louis S. Freeman & Clifford M. Warren eds.) (Practising Law Institute, 2007).
"The Like-Kind Exchange Equity Conundrum," International Conference on Law and Society in the 21st Century: Joint Annual Meetings of the Law and Society Association and the Research Committee on Sociology of Law, Berlin, Germany, July 2007.
Panelist, "Sales and Exchanges: Current Developments" and "Tax Consequences of Foreclosures and Distressed Property Transfers: From the Subprime to the Ridiculous," American Bar Association Section of Taxation and Section of Real Property, Probate and Trust Law Joint Meeting, Sales, Exchanges & Basis Committee Meeting, Vancouver, British Columbia, September 2007.
Teacher's Manual to Accompany Family Law: Cases, Comments, and Questions. 6th ed. American Casebook Series. (co-authored with Harry D. Krause, Marsha Garrison and J. Thomas Oldham) (Thomson West, 2007).
"The Use of International Law in Family Law Cases" presented to appellate judges, lawyers and staff attorneys at the 2007 Summit in Washington D.C. on September 28, 2007. The Conference was put on by the Appellate Judges Education Institute.
Recipient, "The Commissioner's Achievement Award for her efforts 'on behalf of children around the world' [for her work on the] International Child Support Treaty at the Hague in November 2007" (Margot Bean, Commissioner, Office of Child Support Enforcement, Department of Health and Human Services).
Attended meeting of the Study Group on the 1996 Hague Protection of Children's Convention, Washington D.C., December 7, 2007 (sponsored by the U.S. Department of State, the Office of the Assistant Legal Adviser for Private International Law, and the Bureau of Consular Affairs).
Official observer for International Society of Family Law at the 21st Diplomatic Session of the Hague Conference on Private International Law, The Hague, The Netherlands, November 2007 (Conference result was the Hague Convention on the International Recovery of Child Support and Other Forms of Family Maintenance).
"Can Free Enterprise Cure Urban Ills?: Lost Opportunities for Business Development in Urban, Low-Income Communities Through the New Markets Tax Credit Program," 37 University of Memphis Law Review 659 (2007).
"From Facebook to Folsom Prison Blues: How Banning Laptops in the Classroom Made Me a Better Law School Teacher," 14 Richmond Journal of Law & Technology 4 (2007) (2.6 MB PDF; requires Adobe Acrobat Reader).
"Transactional Evolution of Joint Operating Agreements in the Oil and Gas Industry" and "The Operator: Liability to Non-Operators, Resignation, Removal and Selection of a Successor," two-hour presentation at Special Institute on Oil and Gas Agreements: Joint Operations, Rocky Mountain Mineral Law Foundation, American Association of Professional Landmen, Council of Petroleum Accountants Societies, Houston, Texas, December 6, 2007.
"Recent Developments and Another Look at Critical Oil and Gas Lease Language," 32nd Annual KBA/KIOGA Oil & Gas (Kansas Bar Association/Kansas Independent Oil & Gas Association) Conference, Wichita, Kansas, October 26, 2007. [148 KB PDF]
"Common Interests Created in Oil & Gas," "Technical Aspects of Oil & Gas Exploration, Production, and Marketing," "The Oil & Gas Lease: Implied Covenants," "Environmental Regulation of the Oil & Gas Industry," four-hours of presentation at Oil & Gas Short Course, Center for American and International Law and the Rocky Mountain Mineral Law Foundation, Westminster, Colorado, October 17, 2007.
Conference Workgroup Facilitator, "Legal Education at the Crossroads: Part 1" (invite-only conference aimed at legal education reform), University of South Carolina School of Law, Columbia, South Carolina, November 2-4, 2007.
Two-Day Faculty Teaching Development Program (visited classes, provided private feedback, led student focus groups and conducted an all-day faculty workshop on law school teaching and learning), Northern Kentucky University, Salmon P. Chase College of Law, September 2007.
"Agriculture and Farm Law" (chapter 47), "Water Rights" (chapter 50), and "Foreign Ownership of Land" (chapter 79) 2007 annual supplement for Thompson on Real Property. 2nd Thomas ed. (David A. Thomas, Editor-in Chief) (LexisNexis). 2ff7e9595c
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